Category “Thoughts”

Tell authentic stories about Africa

See the article link below from bizcommunity, which talks about the importance of African’s telling their own stories to avoid being misrepresented by foreign nation who normally have very limited knowledge about who we are. This articles speaks to the need to use online platforms, which are easily accessible by people all over the world, to tell our stories by our communities. It also highlights the importance of considering your target markets and ensuring that you speak to them in a relatable and authentic manner.
http://www.bizcommunity.africa/Article/410/18/172943.html